Customer satisfaction for buyers and sellers is “key” – no pun intended!
The Lawhead Team shares the latest “One Cool Thing” from the California Association of Realtors about buyers and sellers’ customer satisfaction when it comes to buying a home.
Several criteria determine how buyers and sellers select a real estate firm.
Buyers who chose a real estate firm based it on:
30% reputation- 21% past experience with the agent and/or salesperson
- 24% recommendation
Sellers who chose a real estate firm based it on:
- 35% reputation
- 25% past experience with the agent and/or salesperson
- 21% recommendation
Overall satisfaction with real estate companies is higher among repeat clients (buyers and/or sellers) compared with new clients.
Article from California Association of Realtors® “One Cool Thing”. Source: JD Power 2014 Home Buyer/Seller Satisfaction Study
