Centennials: The Next Generation
The Lawhead Team would like to share the C.A.R.’s latest One Cool Thing about how centennials are preparing for the future.
The centennials – those born from 1997 to present – have different attitudes around spending and saving. This new generation is more cautious, less brand conscious, and altogether less prone to the free-spending excess that characterized millennial teens.
Centennials are already shaping up as a generation concerned about being prepared for the future
- 71% Say they worry about not being prepared for the future
They appear willing to not just challenge the status quo, but roll up their sleeves and work to change it
- 73% Believe everyone has the right to challenge authority figures’ decisions if they don’t agree with them
Slow economic growth, wage stagnation, consumer debt, and volatile global matters have resulted in centennials having an economically pragmatic mindset, especially among those in their first years of independent living.
12 month spending outlook:
- 2005: 47% said they would spend more
- 2016: 40% said they would spend more
“Saving Money IS NOT Important Now.”
- 43% of those aged 12-15 disagree
- 51% of those aged 16-17 disagree
- 59% of those aged 18-19 disagree
Source: The Futures Company